What exactly is a copywriter & why do you need one?

⁣
A copywriter is someone who will write copy for your website, social media, ads, sales pages, or emails! Copywriters are an essential part of your marketing efforts & here’s WHY:

⁣
You don’t have to worry about sounding redundant (BORING) or making amateur grammar/spelling errors. You don’t have to worry about confusing your ideal client so much that they find someone else!

You can feel confident that someone else is getting the job done, and done RIGHT. What does that mean for you? More time to do the things you’re good at. The things that made you want to start your own business in the first place.
⁣
A good copywriter will not only help you catch your ideal client’s attention, but they will help you make the sale. Good copy = good marketing = helping you build lasting connections with your community. These connections turn your community into paying clients!
⁣
With high-quality copy you’ll increase brand awareness on your website, captions, emails, & more. For example, your Instagram captions should add value to your followers’ feeds. Good copy means you can establish yourself as a guide they can trust.
⁣

There are dozens more reasons, but these are the top reasons I can think of for right now!!

If you’re still in the “DIY copy” stage of your business, that’s okay! Check out my Top Four Tips for DIY Copy so you can write quality copy for your business.

XOXO,

Beth